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The “first customer” question comes up in every early-stage startup, whether it is SaaS, AI, or cybersecurity. And honestly, it is one of the hardest parts of the 0 to 1 journey. Not because founders do not want customers. But because in the early days, everything is still forming: – The product is evolving…
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In fast-paced tech, alignment can make or break a company’s growth. In a recent episode of Behind the Brief, I sat down with Daria Love, a seasoned Product Marketing Director, to talk about what it really takes to build a cohesive go-to-market (GTM) strategy. What stood out in our conversation wasn’t just her tactical expertise,…
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Behind the Brief – Episode 8 | Ft. Ash Aujla “If your messaging feels safe, it’s forgettable—especially when AI can spin up a thousand taglines in a minute.”— Ash Aujla Why Finding a Unique Brand Voice with AI Tools Is Your Most Powerful Competitive Advantage If your messaging sounds like it came straight out of…
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