The lines between content and product marketing are blurrier than ever — but the jobs aren’t interchangeable.
If you’re wondering about a career in product marketing vs content marketing, here’s the truth: both roles tell stories. But product marketers don’t just write. They influence pricing, partner with sales, enable launches, shape GTM strategy, and drive alignment across the business.
That’s what Komal Ahuja, PMM at Zuora, reminds us in our latest Behind the Brief episode: product marketing isn’t just about launches. It’s about earning internal trust, turning insight into action, and helping your entire org tell the same story — from product to pitch.
What Does a PMM Actually Do Day to Day?
A lot, and often behind the scenes.
From refining positioning based on sales feedback to writing enablement docs that actually get used, the daily life of a PMM is less about splashy campaigns and more about making sure everyone is rowing in the same direction.
We talk with Komal about what this looks like in practice:
- Talking to sales daily, not just at launch
- Using storytelling as a tool for clarity — not fluff
- Translating product complexity into customer value
- Fixing internal marketing gaps that slow down GTM
How to Enable Sales Teams with Storytelling Tools
Slide decks and one-pagers aren’t enough. Sales teams need narratives they can believe in and repeat. Komal breaks down how she builds messaging that’s rooted in reality — shaped by customer pain points, sales convos, and product truths.
If you want to create sales enablement that works in 2025, start by sitting in on sales calls, identifying what actually gets traction, and building tools that evolve with the market — not just ones that look good in a shared folder.
Best Product Marketing Strategies for 2025
With AI tools generating content faster than ever, PMMs in 2025 need to focus on what machines can’t replace — and that’s judgment, empathy, and deep cross-functional trust.
The best strategies this year (and beyond) include:
- Story-market fit: Not just product-market fit, but messaging that lands with real buyers
- Enablement before execution: Making sure sales, CS, and support are aligned before the big release
- Customer-led positioning: Insights from the field should drive your narrative
- Strategic curiosity: Asking better questions across the business to uncover gaps, blockers, and opportunities
AI in Marketing: What It Can’t Replace
AI is a powerful co-pilot — but it can’t build relationships, navigate stakeholder dynamics, or sense when your messaging misses the mark in a sales call.
Komal puts it this way: “AI can generate words, but it can’t earn trust.” That’s where product marketers come in — to connect the dots between product, people, and perception.
TL;DR
If you’re exploring a career in product marketing, or already in the role and trying to grow — focus less on launches, and more on the connective tissue behind them: relationships, curiosity, and stories that stick.
▶️ Catch the full episode with Komal Ahuja here:
Watch on YouTube
🎯 What You’ll Learn:
- Why product marketing is about internal trust first, external launches second
- How to create sales enablement tools that actually get used
- The difference between storytelling and strategic storytelling
- Ways to manage the chaos of GTM while keeping clarity
- How curiosity can fuel your transition into product marketing — especially from a content or writing background
“People don’t buy products. They buy stories. They buy relationships.” – Komal Ahuja
This episode is a reminder that product marketing is a long game — and no AI tool can replace the nuance of earned trust and human insight.
📺 Watch the Full Episode
🎥 Product Marketing Isn’t Just Launches | Real Talk with Komal Ahuja, PMM @ Zuora
🔗 Connect with Komal
📬 Follow Komal Ahuja on LinkedIn
Final Takeaway:
If you’re using AI tools to work faster — great. But if you forget to earn trust and tell human stories, even the best tech won’t save your launch. Komal reminds us that effective product marketing is built behind the scenes, one conversation at a time.
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