Behind the Brief | Episode Recap with Div Manickam, 6x Top 100 PMM Leader
In today’s high-velocity marketing world, success isn’t just about speed or scale—it’s about staying grounded, focused, and human. In this episode of Behind the Brief, I sit down with Div Manickam, a globally recognized product marketing leader, to explore how AI and mindful leadership are redefining what it means to be a successful marketer in 2025.
💡 What You’ll Learn
✅ Beyond the Hustle: Redefining Marketing Success
We kick things off by challenging outdated ideas of productivity and success. Div shares how she reframed her own goals using personal OKRs, team resilience, and a sharp focus on customer value.
🤖 Using AI to Amplify PMM Impact
From crafting GTM strategies to refining messaging through customer advisory boards, Div breaks down practical ways AI is making product marketing smarter—not just faster.
🧘♀️ Mindfulness as a Leadership Advantage
Div gets candid about managing anxiety, burnout, and team dynamics. Her insights into emotional intelligence and leading with empathy are a must-hear for anyone managing cross-functional teams.
📈 Freeing Up Time for Strategy
With the right AI tools, marketers can automate the busywork and refocus their energy on strategic thinking and creativity—something Div believes is non-negotiable as the PMM role evolves.
🔮 Where We’re Headed
Div shares her vision for the future: a world where AI augments human connection, not replaces it, and where marketers thrive by being both tech-savvy and emotionally intelligent.
🧭 This Episode Is For You If:
- You’re a PMM trying to balance impact with well-being
- You’re exploring how to meaningfully use AI in your workflows
- You lead (or aspire to lead) marketing teams with a people-first approach
- You want to stay ahead in a changing B2B landscape
🎧 Listen now: How AI and Mindfulness Are Transforming Product Marketing
💬 Drop your thoughts in the comments and subscribe for weekly insights from real product marketers on Behind the Brief.
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