Behind the Brief | Episode 4 Recap with Amruta Hunnurkar, PMM Leader @ Amazon Alexa (EMEA)
If you’re navigating the competitive world of product marketing—or trying to land your first PMM role—this episode is your tactical cheat sheet.
In this edition of Behind the Brief, I sat down with Amruta Hunnurkar, a global product marketing leader at Amazon Alexa Echo, to unpack what’s broken in the PMM hiring process, what makes standout candidates shine, and how the role is evolving in 2025.
🔎 Inside the Episode: Key Takeaways for Every PMM
❌ Why Most Job Descriptions Miss the Mark
According to Amruta, many PMM JDs are bloated, vague, and unrealistic. Learn what you should focus on instead—and how to decode what a company actually needs.
🚀 How to Stand Out as a Candidate
Forget buzzwords. Amruta breaks down how to position yourself like a product, showing measurable impact and thinking like a PMM before you even land the role.
📌 The 3 Traits Every Great PMM Has
Storytelling, curiosity, and leadership aren’t just nice-to-haves—they’re essential. She explains how to demonstrate these traits (especially if you’re early in your career).
👥 Collaboration > Execution
Being cross-functional isn’t just a line on your resume—it’s the day-to-day reality. Learn how to highlight co-creation and stakeholder management during interviews.
🔥 Executive Presence & Strategic Thinking
In 2025, product marketers are expected to drive strategy, not just support it. Amruta emphasizes why executive presence and GTM ownership are now table stakes.
📈 What’s Next for PMMs
From increased specialization to AI-powered workflows, this episode dives into the biggest shifts shaping product marketing in the coming year.
📣 This Episode is a Must-Watch If:
- You’re actively job hunting in product marketing
- You’re struggling to tailor your resume or stand out in interviews
- You want to evolve from executional PMM to strategic leader
- You’re curious about the future of the role in a post-AI world
🎥 Watch the full episode → Behind the Brief: Ep. 4 with Amruta Hunnurkar
💌 Don’t forget to subscribe for more unfiltered, real-world PMM conversations.
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